Shirin von Wulffen, co-founder of Bastide

Shirin von Wulffen is co-founder of the beauty and lifestyle brand, Bastide, from Aix-en-Provence (along with her husband Frédéric Fekkai). Born in Iran to German parents, with an American education and fluent command of four languages, Shirin is truly a citizen of the world. She is also the former VP of Public Relations for YSL, VP of Public Relations for Tom Ford, and former communications director for Gucci.