Lillian Tung & Laura Schubert | Fur (click for more info.)
What happens when you build a business around a subject society has spent generations telling women not to talk about? In this episode, Dr. Lara Devgan sits down with the co-founders of Fur, the pioneering personal care brand dedicated to pubic hair and intimate skin care, to discuss their mission to redefine an often-overlooked category of beauty and wellness. Together, they explore the cultural stigma surrounding pubic hair, the deeply ingrained perceptions of femininity and grooming, and the challenges of creating a brand that encourages women to feel comfortable and confident in their own bodies.
Beyond the product itself, the conversation dives into the realities of entrepreneurship: building a business from the ground up, challenging established consumer expectations, navigating an unfamiliar market, and turning an unconventional idea into a recognized brand. From breaking taboos to building a company with a distinct point of view, the founders share what it takes to challenge the status quo, create meaningful cultural change, and turn a conversation society once avoided into a thriving business.
