Craig Elbert, CEO and Co-Founder of Care/of

Dr. Devgan sits down with Craig Elbert, co-founder and CEO of Care/of. Care/of brings a refreshing honesty and personalization to the vitamin experience. Care/of delivers personalized daily supplement packs to your door monthly. Inside each pack is a mix of vitamins and supplements unique to you and based upon your goals, lifestyle and values.

Prior to founding Care/of, Craig Elbert led marketing at Bonobos, where he helped grow the company from 10 employees to over 250. Craig has an MBA from Wharton, where he graduated as a Palmer Scholar, and a BA from Dartmouth College. He lives in New York with his wife and son. Because raising a newborn and launching a company in the same year is maybe a bit draining, he is a fan of the herb Rhodiola Rosea.