With the recent spread of COVID-19, the world of elective cosmetic procedures has changed drastically. Forbes interviewed Dr. Devgan, New York City-based board-certified plastic surgeon, about how COVID-19 has impacted her, her practice, her patients, and her skincare line. Although it has been a challenging period, it has only allowed for growth.
Even though Dr. Devgan’s medical office was closed during the peak of COVID-19, she still found ways to pivot, adapt, and grow. While her kids were learning online and employees working from home, Dr. Devgan was able to focus on other details she typically does not have as much time for. Not to mention, donate tens of thousands of dollars of PPE to hospitals and healthcare workers, list her ventilators, and volunteer to see emergency facial trauma cases. During this time in quarantine, Dr. Devgan had time to reflect and questioned: “What does beauty mean in a post-Covid world? How can we make something that has often been dismissed as frivolous and superficial into something that adds to the quality and fabric of our lives?” Dr. Devgan believes the answer to these questions is ultimately that beauty is confidence. “Pretty skin and long eyelashes are not about how your face looks. They are about how you feel about yourself, and how you radiate that confidence into greater productivity in the world around you.”
Going off of this, since Dr. Devgan’s medical office was closed, allowing for her to focus on her luxury medical-grade skincare line, Dr. Lara Devgan Scientific Beauty. “With everyone on home quarantine, being forced to reckon with their botox wearing off and their unflattering zoom angles, the interest in medical-grade skin care has grown measurably.” It came to our surprise that skincare sales grew 500% since quarantine, and that is because people are using this time to take care of themselves, avoid makeup, and use products that will transform their skin. Not to mention, Dr. Devgan is offering personalized skincare consultations via DM and email. If you are interested in having Dr. Devgan determine which products would benefit you most, please email Beauty@LaraDevganMD.com or DM @DrLaraDevgan photos of your skin and your main concerns.
In the end, “safety and health are always paramount. Beauty and elective procedures will always come second, and only to the extent that we can guarantee health and safety first.” That being said, now that Dr. Devgan’s medical office is now open, there are many more health and safety precautions that are made prior to coming in for an appointment. As for the face of beauty post COVID-19, Dr. Devgan predicts that a more natural approach to plastic surgery will rise. If you are interested in making an appointment for a consultation with Dr. Devgan, please email Office@LaraDevganMD.com or call (212)-452-2400. To read the full article, click here.
