With so much uncertainty in the world right now, Elle investigates how the world of beauty will change. Being that Dr. Devgan is a globally recognized board-certified plastic surgeon in New York City, Elle chats with her in order to get a better understanding of what she believes will be the future of beauty. Dr. Devgan is the creator of Dr. Devgan Scientific Beauty, so her view on this situation involves both at-home remedies and in-office treatments.
Dr. Devgan predicts “that the return to medical-grade skin care will be the single biggest change in the aesthetics industry following COVID-19 home quarantine.” This is her conclusion because since we are all spending most of out days, if not all, at home with nothing to prove, people want and need products that work so that they can utilize this time best. If you are not familiar with Dr. Devgan Scientific Beauty, it is a medical-grade, clean line of skincare products that address all skincare concerns. Whether you have oily skin, dry skin, uneven textures and skin tones, or just want to prevent aging, there is something for everyone. As for in-office treatments, Dr. Devgan believes “ minimally invasive procedures will continue to grow in popularity’ because patients “will focus on more durable procedures, such as fillers, rather than more fleeting ones like toxins.”
In regards to marketing and advertising, something that Dr. Devgan believes is that “the optics, the influencers, the expensive ad campaigns, and the colour schemes of branding all of a sudden [will] matter much less.” This time during quarantine, people have been able to reflect on what “real” really means, and people want transparency. Dr Devgan Scientific Beauty prides itself on being real with our customers and by sharing real customer photos and reviews. If you are interesting in reading more about each product, click here. For the full article, click here.
