For almost three decades, Frédéric Fekkai has shaped the international beauty landscape. Born in France, Frédéric rapidly rose through the beauty ranks. Instead of performing a “signature cut”, Frédéric became the master of customization. Frédéric’s vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the drugstore. With a nod to prestige skincare, Frédéric decided to extend the luxury hair experience from his salon into clients’ homes with a product collection. Frédéric Fekkai evolved from a salon owner and stylist with an impressive roster of clients to a luxury lifestyle brand.