Devgan told Newsweek that she has seen an increased demand from male patients for jawline and profile treatments. "The lower third of the male face creates the visual language of masculinity and power," she said.
"Chin projection, jawline definition, and a sharp angle between the mandible and neck have a disproportionate impact on how a male face is perceived," she added.
News of Trump Jr.’s pre-wedding procedure comes amid growing interest in what is often called “tweakments,” a term commonly used for minimally invasive cosmetic procedures that subtly enhance someone’s appearance without dramatically altering facial features.
Traditional treatments include Botox and dermal fillers, but the trend has expanded to include procedures like skin-tightening and collagen-stimulating treatments. These can reduce signs of aging and help maintain a youthful appearance.
According to the American Society of Plastic Surgeons, men underwent 98,798 cosmetic surgical procedures in 2024, as men come to represent a growing segment of the aesthetics market. Meanwhile, a 2026 industry report citing American Academy of Facial Plastic and Reconstructive Surgery survey data said 92 percent of facial plastic surgeons now see male patients.
Devgan told Newsweek that the rise in men's interest in these procedures "has been dramatic," and that "the cultural change is as important as the numerical growth."
"Many men increasingly view facial aging as another aspect of biohacking and longevity. If we are thinking about preserving muscle and bone, why wouldn’t we also think about preserving skin elasticity, facial structure, and tissue quality?" Devgan said.
As more and more men undergo these procedures, so too do men speak more openly about having them, with male celebrities including Simon Cowell and Rob Lowe having spoken openly about cosmetic procedures.
Devgan said: "Aesthetics is becoming part of a larger conversation about health span. The goal is not to look cosmetically treated, but rather, to preserve the strongest version of yourself for the longest time possible."
