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Dr. Lara Devgan | Dr. Devgan Scientific Beauty | New York City

807 Park Avenue
New York, NY, 10021
212.452.2400
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Dr. Lara Devgan | Dr. Devgan Scientific Beauty | New York City

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Forbes: Saturation In The Beauty Industry And The Imperative Of Excellence

April 7, 2025 Lara Devgan, MD
Newest Innovations/Next Generation

Dr. Lara Devgan is a renowned plastic surgeon and the founder of luxury medical-grade skincare line, Dr. Devgan Scientific Beauty.


Saturation In The Beauty Industry And The Imperative Of Excellence

The modern beauty and medical aesthetics industries are undergoing an unprecedented boom with the rise of injectables and plastic surgery, as well as the hyperproliferation of skincare products. However, industry saturation presents a paradox: While demand fuels innovation, it also increases the prevalence of subpar results, complications and ineffective products.

In aesthetic medicine, this can lead to unnatural results and surgical complications stemming from inexperienced providers or an overreliance on quick-fix treatments. In skincare, the volume of products flooding the market can lead to confusion, with formulas offering more marketing hype than clinically proven benefits.

In times like these, excellence is the only answer for businesses. Here are five key strategies to help you navigate industry saturation while maintaining the highest standards:

1. Prioritize Mastery Over Expansion

When a market becomes overcrowded, the instinct may be to scale rapidly or diversify offerings. However, in my experience, depth of expertise always outperforms breadth of services. In plastic surgery, this means refining techniques, advancing skill sets and committing to precision. In skincare, it means formulating only clinically effective products instead of launching dozens of trend-driven options.

2. Use Data to Help Drive Decision-Making

Amid industry noise, science and results must lead. In aesthetic medicine, the best practitioners meticulously document outcomes, track complication rates and follow evidence-based protocols. In skincare, rigorous testing and third-party validation separate effective formulations from empty promises. The professionals and brands that endure are those who let the numbers speak for themselves.

3. Focus on Patient and Consumer Education

In a saturated market, misinformation thrives. The responsibility of industry leaders is to educate, whether it’s guiding patients toward natural, safe and elegant aesthetic outcomes or helping consumers decipher which skincare ingredients genuinely work. Thought leadership—through publishing, speaking and ethical marketing—can help you build credibility while also elevating industry standards.

4. Highlight Long-Term Outcomes Over Short-Term Trends

Trends fade, but results last. I believe the rise of extreme facial contouring, excessive filler use and overcorrected surgical results is a reflection of industry saturation meeting social media-fueled aesthetic fads. However, the hallmark of true excellence is creating results that age gracefully and endure. Similarly, in skincare, the best formulations are those that provide long-term skin health benefits, not just immediate sensory appeal.

5. Never Compromise on Excellence

In a world where more choices do not always mean better results, the true differentiator is, and always will be, excellence. In medicine, this means never cutting corners in patient care, never choosing speed over safety and never following a trend at the expense of long-term outcomes. In business, it means standing firm on quality, ethics and scientific rigor, even when the market is pushing for volume and virality. The best in any field are those who never let industry saturation dilute their standards.

As more providers and brands enter the space, those who prioritize integrity and patient-centric outcomes will establish themselves as leaders. Patients and consumers are becoming more discerning, gravitating toward those who deliver consistently superior results. The ultimate takeaway? Markets will fluctuate, trends will come and go, but excellence will always win.

Newest Innovations/Next Generation
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Experience inner and outer body excellence: “Its high-tech menu boasts treatments like the Gold Collagen facial, which was developed with celeb plastic surgeon Lar Nonsurgical profile balancing 📐📐📐 My signature approach to nonsurgical rhinoplasty and chin augmentation for harmony of the features. #beautyisinthedetails #facialoptimization #boardcertifiedplasticsurgeon #devganoptimization #nonsurgicalrhinoplas Nonsurgical profile balancing 📐📐📐 My signature approach to nonsurgical rhinoplasty and chin augmentation for harmony of the features. #beautyisinthedetails #facialoptimization #boardcertifiedplasticsurgeon #devganoptimization #nonsurgicalrhinoplas Honored to have my @drlaradevgan Peptide Eye Cream included in the one and only @huda ‘s skincare routine 🤍

“While makeup is her expertise, she makes sure to tend to her skin under all the products…With years of experience, she&r Endless Summer ☀️☀️☀️

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Gorgeous healing 6 days after global surgical facial optimization 📐📐📐 Midface lift, lower facelift, necklift, autologous fat grafting for eye area and mid face rejuvenating, lip lift, revision nasal surgery, and erbium laser. Her healing will keep
← Signature Procedure | Facelift, Necklift, and Eyelid SurgeryMarie Claire: Platinum Lip Plump Named the Best Overall Lip Plumper →

Instagram @Laradevganmd

View fullsize 💎 Debunking the myth that eye cream is merely an “expensive moisturizer”:

The skin around our eyes is exceptionally delicate and thin, making it more susceptible to damage, dehydration, and early signs of aging, such as fine lines and w
View fullsize Indulge in the Ultimate NYC Luxury Spa Experience at The Spa by @equinoxhotels 

Experience inner and outer body excellence: “Its high-tech menu boasts treatments like the Gold Collagen facial, which was developed with celeb plastic surgeon Lar
View fullsize Nonsurgical profile balancing 📐📐📐 My signature approach to nonsurgical rhinoplasty and chin augmentation for harmony of the features. #beautyisinthedetails #facialoptimization #boardcertifiedplasticsurgeon #devganoptimization #nonsurgicalrhinoplas
View fullsize Nonsurgical profile balancing 📐📐📐 My signature approach to nonsurgical rhinoplasty and chin augmentation for harmony of the features. #beautyisinthedetails #facialoptimization #boardcertifiedplasticsurgeon #devganoptimization #nonsurgicalrhinoplas
View fullsize Honored to have my @drlaradevgan Peptide Eye Cream included in the one and only @huda ‘s skincare routine 🤍

“While makeup is her expertise, she makes sure to tend to her skin under all the products…With years of experience, she&r
View fullsize Endless Summer ☀️☀️☀️

Peptides, parties, parasails, play, patchwork, passion projects, paintings, pets, and partnerships. ☀️☀️☀️

Shop the @drlaradevgan Endless Summer Event with code ENDLESS for 15% off the line at DrLaraDevgan.com. 

#summer #scie
View fullsize
View fullsize Gorgeous healing 6 days after global surgical facial optimization 📐📐📐 Midface lift, lower facelift, necklift, autologous fat grafting for eye area and mid face rejuvenating, lip lift, revision nasal surgery, and erbium laser. Her healing will keep
View fullsize
View fullsize
View fullsize Profile balancing finesse 📐📐📐 my signature non-surgical rhinoplasty: dorsal straightening and tip refinement, as well as lift of the nasolabial angle and subtle chin augmentation with anterior projection

Many tiny changes because #beautyisinthede
View fullsize
View fullsize Mini facelift and necklift progression on my beautiful patient 📐📐📐

All incisions behind ears and under chin — no incisions on the face.

This procedure is ideal for younger patients. Surgery is 2 hours, light sedation, stitches out in one w
View fullsize Honored to have my NIACIN + SQUALENE NECK FIRMING CREAM featured in @poosh 🎀

“Our Chief Content Officer swears by this neck cream applied to the chest in the morning to help replenish overnight dehydration. It’s really plumping and reju
View fullsize Solution-oriented.
Evidence based.
Clinically proven.

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View fullsize Surgical deep necklift, lower facelift, and chin implant, as well as autologous fat grafting — all scars kept off of the face and nothing in front of or inside the ears 📐📐📐 A dignified and not “surgical looking” result for my dis
View fullsize My own results using my Platinum Long Lash + Extreme Lengthening Mascara 🖤🖤🖤

This is my cult-favorite eyelash (and eyebrow) serum that enhances the appearance of the length, density, and thickness of eyelashes and eyebrows 👀

Plant-based, cruelt
View fullsize Subtle is the new dramatic 👄💉 The era of overfilled lips is over. Patient’s now want refined and elegant natural looking changes. This is one of my favorite look lip looks — vertical height, defined Cupid’s bow, and subtle plumpin
View fullsize PLATINUM LONG LASH 

"The lash serum that experts recommend and actually use." - Vogue

"Glowing review after glowing review states that this luxe lash serum is definitely worth the splurge. The ingredients are worth it too..."&nb
View fullsize Submental lipo and chin implant for my beautiful patient 📐 Aging in reverse!

#boardcertifiedplasticsurgeon #devganoptimization #facialoptimization #beautyisinthedetails

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Instagram @LARADEVGANMD

💎 Debunking the myth that eye cream is merely an “expensive moisturizer”:

The skin around our eyes is exceptionally delicate and thin, making it more susceptible to damage, dehydration, and early signs of aging, such as fine lines and w Indulge in the Ultimate NYC Luxury Spa Experience at The Spa by @equinoxhotels 

Experience inner and outer body excellence: “Its high-tech menu boasts treatments like the Gold Collagen facial, which was developed with celeb plastic surgeon Lar Nonsurgical profile balancing 📐📐📐 My signature approach to nonsurgical rhinoplasty and chin augmentation for harmony of the features. #beautyisinthedetails #facialoptimization #boardcertifiedplasticsurgeon #devganoptimization #nonsurgicalrhinoplas Nonsurgical profile balancing 📐📐📐 My signature approach to nonsurgical rhinoplasty and chin augmentation for harmony of the features. #beautyisinthedetails #facialoptimization #boardcertifiedplasticsurgeon #devganoptimization #nonsurgicalrhinoplas Honored to have my @drlaradevgan Peptide Eye Cream included in the one and only @huda ‘s skincare routine 🤍

“While makeup is her expertise, she makes sure to tend to her skin under all the products…With years of experience, she&r Endless Summer ☀️☀️☀️

Peptides, parties, parasails, play, patchwork, passion projects, paintings, pets, and partnerships. ☀️☀️☀️

Shop the @drlaradevgan Endless Summer Event with code ENDLESS for 15% off the line at DrLaraDevgan.com. 

#summer #scie
Gorgeous healing 6 days after global surgical facial optimization 📐📐📐 Midface lift, lower facelift, necklift, autologous fat grafting for eye area and mid face rejuvenating, lip lift, revision nasal surgery, and erbium laser. Her healing will keep
Profile balancing finesse 📐📐📐 my signature non-surgical rhinoplasty: dorsal straightening and tip refinement, as well as lift of the nasolabial angle and subtle chin augmentation with anterior projection

Many tiny changes because #beautyisinthede
Mini facelift and necklift progression on my beautiful patient 📐📐📐

All incisions behind ears and under chin — no incisions on the face.

This procedure is ideal for younger patients. Surgery is 2 hours, light sedation, stitches out in one w

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