Platinum Lip Plump SPF 30 is one of the Who What Wear beauty obsessions

Who What Wear, an online blog for the latest in celebrity fashion, trends, and beauty, recently posted an article highlighting the editor's best new beauty obsessions. It comes to no surprise that the Dr. Lara Devgan Scientific Beauty Platinum Lip Plump SPF 30 made the cut. This take on our original Platinum Lip Plump is just as good and includes SPF 30--perfect for your summer.

Erin Jahns, beauty editor for Who Wear What, chose the Platinum Lip Plump SPF 30 because the perfect lip plumper is her one of her desert-island beauty products. In her own words, she "officially met the lip plump of all lip plumpers." With just one, simple swipe on the lips, "it's the most effective and fast-working lip-plumping elixir [she] has ever tried." What makes the Platinum Lip Plump different from others on the market? Our formula includes niacin, mixed-molecular weight hyaluronic acid, and ceramides, which together give the lips just the right amount of shininess and plumpness.

For best results, we advise that you apply the gloss on clean, dry lips. Be careful to stay inside the lip lines as if some gets on your skin the niacin will cause minor flushing to the area. If this happens, it is no worry and warm water with soap will help. You can also apply the Platinum Lip Plump over top of your favorite shade of lipstick! To read the entire article, click here. To read more about the Platinum Lip Plump SPF 30 and to purchase it, click here.