Dr. Devgan was recently featured on Business of Fashion’s innovative article, “How Doctor Brands Cash in on Authority”. The article highlights the shifting spotlight in skincare towards clinically minded skincare brands, inspired by in office treatments and cutting-edge science.
One of the features of medical-grade skincare brands, such as Dr. Devgan’s Scientific Beauty, that the article attributes to immense growth in the skincare community is its authenticity and selective distribution. Dr. Devgan states, “People look to physician brands because they’re subcontracting out their ability to make a better decision for them.”
The article importantly points out that medical-grade skincare brands provide a true credibility through the knowledge of physicians that are dedicated to innovation and providing the utmost treatment for their patients. Read the full article here