Plump, pillowy lips have taken the beauty world by storm over the past year. Celebrities like Kylie Jenner have not only turned large lips into a trademark feature, but also created empires from the sale of lip products.
Although lip fillers have been around since the 1980s, lip injections have recently surged in popularity. They have increased 48% since 2000, which means that a lip injection procedure now occurs, on average, every 19 minutes.
Lip plumpers are a good option to create fuller lips but many popular products use ingredients such as capsicum (an ingredient found in chili peppers), cinnamon, or bee venom that purposely irritate the sensitive lip skin. The irritation causes blood to rush to the skin surface resulting in a mild and temporary plumping of the lips due to transient swelling. This swelling can dry out the lips, cause allergic reactions, and reduce the plumper effectiveness with increased use.
Dr. Lara Devgan’s Platinum Lip Plump, however, contains ingredients that have been clinically proven to promote lip hydration, visible volumization, color improvement and antioxidant sun protection immediately upon application. These ingredients include mixed molecular weight hyaluronic acid to nourish and hydrate the lips, Vitamin B3 to improve their color, Palmitoyl Tripeptide to support healthy collagen production, and SPF 30 to protect against sun damage.
A hydrating lip plumper is essential because lips don’t sweat (they don’t have any sweat glands), causing them to dry out quickly. Furthermore, protecting the lips from UVA/UBA rays prevents burns, irritation, and dryness.
In clinical trials, Platinum Lip Plump has shown to increase lip sizes by 1-2 mm (or about increase 10-25% of the externally visible area). This is the same effect you would get with 1 syringe of filler.