In plastic surgery we believe that cheekbones are responsible for 70% of facial beauty. This is because they add a pleasing architecture and structural beauty to the face. High and pronounced cheekbones are often the distinguishing features of models and actors, such as Kate Moss, Taylor Hill, Gisele Bündchen, and Angelina Jolie. Even in art-- including in pieces by Warhol, Picasso, and da Vinci-- we see techniques used to emphasize sculpted cheeks and angular features.
Contouring makeup can be quite effective in creating the illusion of stronger cheekbones. But for those who desire a more permanent approach to facial contouring, injectable fillers can be an excellent option. Non-surgical cosmetic procedures, such as fillers, have experienced a dramatic rise in popularity in recent years as they are non-invasive, quick, and effective in enhancing natural beauty when administered correctly. In 2016, there were approximately 2.4 million dermal filler cosmetic procedures performed in the US, almost doubling the approximate 1.3 million dermal filler cosmetic procedures performed in 2007.
Given that cheekbone optimization greatly enhances the overall facial beauty of a patient, it is no surprise that cheekbone augmentation is one of Dr. Devgan’s signature injectable procedures at her New York City private practice. Dr. Devgan’s approach to injectable filler for cheekbone augmentation is to help a patient achieve a more prominent zygomatic arch, thereby creating a slimmer, more contoured look with improved definition and shadowing. Cheekbone augmentation can also restore volume loss from aging.
Since each patient’s anatomy and cosmetic goals are unique, prior to performing cheekbone augmentation, Dr. Devgan conducts an in-person examination and detailed facial analysis of each patient's face in order to recommend the correct injectable filler to use and the proper placement of filler. In Dr. Devgan’s practice, she offers three types of fillers used for cheekbone augmentation: hyaluronic acid based fillers, such as Juvederm, Restylane, Voluma, Belotero; calcium hydroxylapatite based filler, such as Radiesse; poly-l lactic acid based filler, such as Sculptra. During your consultation with Dr. Devgan, you will discuss the type of filler that is best to use to achieve your personal goals. Results typically last 1-3 years, depending on the type of injectable filler used and how long you have been using filler in that specific area.
There is sometimes a misconception that cheekbone augmentation will cause the face to look round or chubby. However, if filler is performed by a board-certified plastic surgeon who meticulously sculpts filler in millimeters and adjusts filler placement according to each patient’s anatomy, then cheekbone augmentation will provide excellent results. Proper placement of injectable filler to the cheekbones will create a slimmer, more refined face, attributing to increase facial beauty. Fillers only takes a few minutes to inject and cause mild discomfort. Dr. Devgan tries to mitigate her patient’s pain as best as possible – on average, patients describe their pain as a 2 out of 10 for cheekbone augmentation. Prior to injectables, patients receive numbing cream and cold compresses to their skin. In addition, Dr. Devgan uses a custom-made proprietary vibratory pain relief device when injecting fillers.