Lara Devgan Talks Branding in 2014
January 27, 2014
What compliment do you hear most from your clientele? How have you earned it?
There are many flattering compliments, but as a surgeon, the absolute best compliment is that your surgical results are excellent. It is nice, of course, to hear that you are compassionate and personable as well, but the proof is in the pudding. As a plastic surgeon, I strive to earn that compliment from my patients by treating each one as my sole focus during the operation, devising well-thought-out surgical plans and diagrams in advance of the operation, using the most advanced surgical techniques, and delivering meticulous results.
How will you continue to brand yourself in 2014? Are you using social media? Going viral? Using video? Word of mouth? Let us know your strategy!
I am a bit old-fashioned when it comes to branding and media. My practice is based solely on word-of-mouth and referrals from physicians, surgeons, previous patients and friends. Although a web presence is required in today’s internet era, I believe that the traditional ways of feeding a thriving practice—being a compassionate doctor and delivering excellent results—are the best form of branding. In the end, people want a plastic surgeon who will do an excellent job in the operating room and who will treat them well. There is no media substitute for that.
What is the most difficult type of client to work with? What is your best advice for dealing with this type of client?
The most challenging patients are those with unrealistic expectations. Plastic surgery can improve your appearance and quality of life, but it cannot change who you are or your relationships with other people. When I have a patient who wants something that plastic surgery simply cannot provide—to save their marriage, for example—my best advice is to take a step back, and understand when not to operate.