Within media and marketing circles, it is well-known that cosmetic companies target women at their most vulnerable moments. A large body of research indicates the days and life events when women feel the least attractive in order to determine the best times to encourage female product consumption. These moments are then exploited to get women to buy new beauty products.
The most vulnerable times in our lives are the occasions when we feel the least attractive. Research suggests that these are:
- Sundays and Mondays
- Times when we are sick
- Times when we are stressed
- Times after we have been crying
- Times when we are physically hot or sweating
Writer Callie Beusman calls this an "evil marketing" strategy because it is driven by women's insecurity. When we are down emotionally, companies will use these opportunities to promote their products knowing that we are at our weakest and will cave to make ourselves feel better.
It is important to understand that plastic surgery is a serious medical decision, not a marketing whim, and certainly not a decision to elect when you are feeling stressed, sad, or emotionally unstable. While buying a new lipstick or a new dress may be a quick pick-me-up when you are feeling blue, I encourage patients to NOT regard plastic surgery in this way.
If you are thinking about a cosmetic procedure or surgery, you should make sure that it is something you have considered over time-- during both good times and bad. You should not have plastic surgery because of pressure from another person, stress due to a divorce or break-up, or crippling feelings of inadequacy. If you are concerned you may have body dysmorphic disorder, you should not have plastic surgery, but should instead discuss those concerns with a mental health professional.