Vintage Beauty Throwback
Even before Botox, discerning women and men were trying their best to get rid of their facial wrinkles. A popular theory of the 1960s (and onward) was the idea that exercising facial muscles helped to achieve this goal.
One protagonist in the facial exercise school of thought was Marjorie Craig Crowley (1912-2003), also known as Miss Craig. In her book, Miss Craig's Face-Saving Exercises: A 6-Day Plan Which Teaches You How to Naturally Lift the Sagging Muscles of the Face, she demonstrates her exercise regimen by animating the various aspects of facial musculature in turn.
Do Facial Exercises Really Help Smooth Out Wrinkles?
Briefly, no. Although an appropriate amount of facial muscle tone is necessary to properly suspend the soft tissues of the face, this can be achieved through normal life. In fact, modern plastic surgery principles argue that overuse of facial musculature contributes to "etching" and deepening of wrinkles in the face.
Rather than facial exercises, the approach advocated by the plastic surgery community (and the one that is most evidence-based) is to minimize hyperanimation of the face, to use Botox to smooth out facial wrinkles, and to use fillers like Juvederm or Restylane to fill in deep creases or wrinkles.