The secret to beautiful eyelashes

Women worldwide spend billions of dollars annually to get long, lush, pretty eyelashes. There are hosts of mascaras, eyeliners, serums, and gels on the market, and many of them come equipped with seductive packaging and sophisticated advertising.

Image credit Kirsten Luce for the New York Times

Image credit Kirsten Luce for the New York Times

Unfortunately, according to a New York Times investigative piece earlier this week, the secret behind those beautiful lashes in glossy magazines appears to be smoke and mirrors.

This mascara ad by Maybelline for Volum' Express the Rocket, featuring Freja Beha Erichsen, demonstrates misleading alteration of the model's eyelashes. Image credit New York TImes.

This mascara ad by Maybelline for Volum' Express the Rocket, featuring Freja Beha Erichsen, demonstrates misleading alteration of the model's eyelashes. Image credit New York TImes.

Dozens of companies are using false eyelashes or photoshop to make the eyelashes of featured models appear longer, thicker, and more beautiful. When the consumer's aim is to see what will happen with the product, this type of advertising is extremely misleading. The National Advertising Division has ruled against Maybelline, CoverGirl, DiorShow, Olay, Lancome, among others-- because of their misleading advertising practices.

This mascara ad by CoverGirl for Clump Crusher Mascara, featuring Sofia Vergara, shows the model wearing false eyelashes. Image credit New York Times.

This mascara ad by CoverGirl for Clump Crusher Mascara, featuring Sofia Vergara, shows the model wearing false eyelashes. Image credit New York Times.

Medically and scientifically, the only product that has been proven to lengthen and thicken eyelashes is Latisse, an FDA-approved, prescription-only serum. In all official advertising for Latisse, models are makeup-free and unretouched. Because Latisse is prescription only, it requires an appointment with your doctor. If you'd like to see Dr. Devgan about trying Latisse, email info@LaraDevganMD.com.

Latisse before and after 16 weeks. Unretouched photo with no makeup and no false eyelashes.

Latisse before and after 16 weeks. Unretouched photo with no makeup and no false eyelashes.

Click to read the full piece in the New York Times.

Click to read the full piece in the New York Times.