Women worldwide spend billions of dollars annually to get long, lush, pretty eyelashes. There are hosts of mascaras, eyeliners, serums, and gels on the market, and many of them come equipped with seductive packaging and sophisticated advertising.
Unfortunately, according to a New York Times investigative piece earlier this week, the secret behind those beautiful lashes in glossy magazines appears to be smoke and mirrors.
Dozens of companies are using false eyelashes or photoshop to make the eyelashes of featured models appear longer, thicker, and more beautiful. When the consumer's aim is to see what will happen with the product, this type of advertising is extremely misleading. The National Advertising Division has ruled against Maybelline, CoverGirl, DiorShow, Olay, Lancome, among others-- because of their misleading advertising practices.
Medically and scientifically, the only product that has been proven to lengthen and thicken eyelashes is Latisse, an FDA-approved, prescription-only serum. In all official advertising for Latisse, models are makeup-free and unretouched. Because Latisse is prescription only, it requires an appointment with your doctor. If you'd like to see Dr. Devgan about trying Latisse, email info@LaraDevganMD.com.